Many people consider hugging to be just a gesture of affection or romance, but experts say it offers real mental and physical health benefits. On the occasion of Hug Day, celebrated on February 12, let’s understand how hugging helps relieve stress and how long a hug should last to be effective.

How long should a hug last?

Research suggests that a hug should last for at least 20 seconds to deliver its full benefits. During this time, the body releases oxytocin, commonly known as the “love hormone.” This hormone helps strengthen emotional bonding, promotes relaxation, and creates a sense of comfort and security between two people. Longer hugs can further deepen emotional connection and well-being.

Hugging helps reduce stress and anxiety

According to health experts and studies cited by Healthline, hugging can significantly reduce stress—not only for the person receiving the hug but also for the one offering it. This calming effect has been observed to be particularly strong in women. Reduced stress levels are also linked to better immune function. A 2014 study found that regular hugging may help lower inflammation and ease physical pain.

Improves sleep quality

Hugging can also have a positive impact on sleep. Daily hugs from a loved one may improve sleep quality by promoting relaxation. The release of oxytocin during physical closeness helps calm the nervous system, making it easier for the body and mind to unwind before sleep.

Boosts happiness and emotional well-being

Oxytocin plays a key role in enhancing mood and reducing stress hormones like cortisol. Regular hugs can help you feel happier, more emotionally balanced, and positive throughout the day.