This festive season, Tata Motors has recorded impressive sales, riding on the popularity of its passenger vehicles. Between Navratri and Diwali, the company sold over 100,000 vehicles, marking a 33% annual growth compared to last year.

The standout performer was the Tata Nexon, which sold more than 38,000 units, accounting for nearly 70% of Tata’s total sales. The Tata Punch also performed well, with over 32,000 units delivered during the same period.

Here’s why the Nexon continues to be a crowd-puller:

1. Upmarket Design

The Tata Nexon features a muscular and stylish design that commands attention on the road. Key highlights include LED projector headlamps, LED daytime running lights, sleek alloy wheels, and LED strips at the rear, giving the SUV a premium and contemporary look.

2. Premium Features

Inside the cabin, the Nexon offers a range of high-tech features for comfort, convenience, and entertainment. From infotainment systems to driver-assist technologies, the SUV’s interior caters to both usability and a premium feel.

3. Safety

Tata cars are known for safety, and the Nexon is no exception. It has earned a 5-star safety rating in both Global NCAP and India NCAP crash tests, giving customers peace of mind.

4. Powertrain Options

The Nexon is versatile, offering multiple powertrain choices including petrol, diesel, petrol-CNG, and electric variants. Paired with a range of transmission options, the SUV delivers strong performance and fuel efficiency across its variants.

5. Competitive Pricing

Another reason for the Nexon’s popularity is its affordable pricing, which ranges from ₹8 lakh to ₹15.60 lakh (ex-showroom), depending on the variant. This makes it accessible to a wide audience while offering premium features and performance.

Since its launch in 2017, the Tata Nexon has seen numerous updates and improvements, making it one of the few SUVs in India that consistently performs well in sales and customer satisfaction.