A Moving Theatre on Wheels: This SUV Is India’s Only Car with Dolby Vision & Dolby Atmos
- byPranay Jain
- 04 Feb, 2026
Mahindra has taken in-car entertainment to a whole new level with the XUV 7XO, making it the first SUV in India to offer both Dolby Vision and Dolby Atmos. With this unique combination, the XUV 7XO delivers a true cinema-like experience on the move—something no other car in the country currently offers.
Cinema-Grade Audio-Visual Experience
Dolby Vision and Dolby Atmos are premium technologies developed by Dolby Laboratories. Dolby Vision enhances picture quality with richer colours, deeper blacks, and superior brightness, while Dolby Atmos creates an immersive 3D surround sound experience. Together, they transform the car’s cabin into a moving theatre.
Passengers can enjoy Dolby Atmos music via the Gaana app and stream movies or TV shows in Dolby Vision and Dolby Atmos through Sony LIV, directly on the in-car infotainment system. Notably, Sony LIV becomes India’s first system-level OTT platform integrated into a car, offering movies, original series, live sports, and TV content on the go.
Engine Options and Price
The Mahindra XUV 7XO is available in 8 variants with 5 powertrain options, priced between ₹13.66 lakh and ₹24.92 lakh (ex-showroom).
Engine choices include:
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2.0-litre turbo petrol producing 203 bhp
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2.2-litre diesel delivering 185 bhp
Both engines are offered with 6-speed manual and 6-speed automatic gearboxes. The top-end diesel variant also gets a torque converter automatic transmission and AWD (all-wheel drive).
Premium and High-Tech Features
The XUV 7XO is among the most feature-rich SUVs in its segment. Key highlights include:
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Triple-screen dashboard setup
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Panoramic sunroof
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Ventilated front seats
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16-speaker Harman Kardon sound system
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Powered boss mode for front seats
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Wireless charging
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Seven airbags
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Level 2 ADAS
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540-degree camera
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ISOFIX child seat mounts
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Electronic parking brake with auto hold
5-Star Safety Rating
Safety is another strong point. The three-row SUV has earned a 5-star rating in Global NCAP crash tests, scoring 16.03 out of 17 for adult occupant protection and 41.66 out of 49 for child occupant safety.
With its unmatched entertainment tech, powerful engines, luxury features, and top-tier safety, the Mahindra XUV 7XO truly lives up to its image as a theatre on wheels.






