Digital payments giant Paytm (One97 Communications Ltd.) has launched a new festive season initiative that promises to turn everyday spending into savings. Under this feature, users will earn gold coin rewards on every transaction, which can later be converted into digital gold.

The company announced that the scheme is designed to encourage digital transactions while helping customers build long-term wealth in the form of gold—a commodity deeply valued in India.

How the Gold Coin Rewards Work

Every time a user makes a payment through Paytm, they will automatically earn gold coins. This applies to a wide variety of transactions, including:

• Scan and Pay at shops and merchants

• Online shopping payments

• Money transfers

• Mobile recharges and bill payments

• Recurring payments such as subscriptions

The offer is valid across all payment modes, whether UPI, debit card, credit card, or net banking. In a special twist, Paytm revealed that transactions made via credit cards or RuPay credit cards on UPI will earn double the gold coins compared to other payment methods.

Example of Rewards

According to the company, customers will receive 1% of the transaction value in gold coins.

• A payment of ₹10,000 will fetch 100 gold coins.

• A spend of ₹1.5 lakh will yield 1,500 gold coins, which translates to about ₹15 in value.

While the value may sound small, the concept is similar to a 0.01% cashback, except that instead of cash, users accumulate digital gold. Over time, these gold coins can add up, turning regular expenses into a form of investment.

Why Launch During the Festive Season?

In India, the demand for gold traditionally peaks during the festive months, particularly around Navratri, Dussehra, and Diwali. Paytm’s initiative taps into this cultural trend, enabling users to gradually build a gold reserve while making their usual digital payments.

The company explained that the feature is not only about rewards but also about promoting financial discipline. By automatically linking everyday spending to gold savings, customers can transform consumption into investment without extra effort.

Additional Features Recently Introduced by Paytm

Alongside the gold coin rewards, Paytm has been rolling out several user-friendly tools to enhance its app experience. These include:

• Reminders for recurring expenses

• Monthly expense summaries for better budgeting

• Personalized UPI IDs for convenience

• Downloadable UPI statements for record-keeping

• Unified account view, allowing users to see all bank balances in one place

These features aim to simplify financial management for both individuals and small businesses, making Paytm not just a payment platform but a comprehensive financial tool.

Aligning With India’s Digital Economy Goals

The company also emphasized that the initiative aligns with India’s broader goals of financial inclusion and self-reliance. By rewarding users with digital gold, Paytm hopes to encourage savings and support the government’s push towards a cashless, transparent economy under reforms such as GST and Atmanirbhar Bharat.

Key Takeaways

• Paytm users will now earn gold coin rewards on every transaction.

• Rewards equal 1% of the transaction amount, convertible into digital gold.

• Double coins are awarded for payments made via credit cards and RuPay credit cards on UPI.

• The scheme is launched ahead of the festive season, when gold demand is at its peak.

• The initiative promotes savings, investment, and financial empowerment through digital payments.

With this move, Paytm is transforming routine digital transactions into an opportunity for wealth creation, ensuring that every rupee spent carries the potential of turning into a small but meaningful investment in gold.