Gold Prices Today: Yellow Metal Gets Costlier Again, Check Latest 22K & 24K Rates Before Buying
- byPranay Jain
- 04 Aug, 2026
Gold prices witnessed an upward movement on Tuesday, August 4, as demand for the precious metal remained firm amid global market uncertainties. If you are planning to buy gold jewellery or invest in gold coins and bars, checking the latest rates before making a purchase is essential.
According to the latest market data, 24-carat gold is trading at around ₹1,43,000 per 10 grams, while 22-carat gold is priced at nearly ₹1,33,000 per 10 grams in major Indian markets. Actual retail prices may vary slightly across cities due to local taxes, making charges, and jewellers' pricing policies.
Latest Gold Prices Today
| Gold Purity | Price (Per 10 Grams) |
|---|---|
| 24 Carat | Around ₹1,43,000 |
| 22 Carat | Around ₹1,33,000 |
| 18 Carat | Around ₹1,08,000 |
Prices are indicative and may vary depending on the city and jeweller.
Why Are Gold Prices Rising?
Gold prices are being influenced by a combination of global and domestic factors, including:
-
Continued geopolitical uncertainty across international markets.
-
Fluctuations in the US dollar and global bullion prices.
-
Investor demand for gold as a safe-haven asset.
-
Rupee movement against the US dollar.
-
Domestic demand from jewellers and retail buyers.
Why Gold Rates Differ Across Cities
Gold prices are not uniform across India. The final price depends on several factors, including:
-
State-specific taxes and local levies.
-
Transportation and logistics costs.
-
Jeweller margins and making charges.
-
Local demand and supply conditions.
Because of these factors, rates in cities such as Delhi, Mumbai, Chennai, Kolkata, Bengaluru, and Hyderabad may differ slightly.
Should You Buy Gold Now?
Market experts believe that investors should avoid making decisions based solely on daily price movements. Those purchasing gold for long-term investment or festive and wedding requirements may consider buying in phases instead of investing a lump sum at once.
Before purchasing jewellery, buyers should compare prices across jewellers, check the BIS hallmark, and understand the applicable making charges and GST to get the best value for their money.






