WhatsApp’s upcoming username feature, which allows users to create unique @handles instead of sharing phone numbers, has run into regulatory concerns shortly after its announcement. The feature, which was expected to roll out in phases, is now under review following objections raised over potential misuse.

Why the Feature Is Controversial

The primary concern is that the username system could be exploited for fraud, phishing, and impersonation scams. Since usernames can be changed and customized, critics fear it may become easier for scammers to mislead users or impersonate trusted individuals.

The government has also highlighted risks of “digital arrest” scams and online fraud, where attackers pose as officials or known contacts to deceive victims.

Government Steps In

According to reports, the Indian government has issued a notice to WhatsApp’s parent company, Meta, asking for detailed clarification on the feature. The notice requires the company to respond within three days.

Authorities have also advised Meta not to proceed with the rollout until further discussions are completed and concerns are addressed satisfactorily.

WhatsApp’s Official Response

In response, a company spokesperson clarified that:

• The username feature has not yet been launched
• Users currently only have access to a username reservation option
• The full rollout will happen gradually later this year

The company also stated that it is working to ensure stronger safeguards for identity protection.

Extra Safety Measures Planned

To address concerns, WhatsApp has indicated that certain usernames may be reserved or protected, including:

• Names of celebrities
• Government institutions
• Verified public figures
• Official Meta accounts

These steps aim to reduce impersonation risks and improve trust on the platform.

What Happens Next?

For now, the feature remains in a testing and preparation phase. The final rollout timeline will depend on ongoing discussions between WhatsApp and regulatory authorities.

Bottom Line

While the WhatsApp username feature is designed to improve privacy and reduce reliance on phone numbers, concerns over misuse have led to increased scrutiny. The rollout is currently paused, and the company is expected to introduce stronger safeguards before launching it widely.