A viral 'Kiss Cam' video from a Coldplay concert has taken the internet by storm. Originally, it showed Astronomer CEO Byron kissing his company’s HR head Kristin Cabot during the concert. The incident triggered controversy — Byron was removed from his CEO post, and his marriage is now under strain.

Riding the wave of this viral moment, Elon Musk posted a meme on X (formerly Twitter), where the original video was edited to show OpenAI CEO Sam Altman and Apple’s ex-designer Jony Ive in the same 'Kiss Cam' scene. He captioned it with “Viva la Vida”, referencing the Coldplay hit song, meaning “Live life to the fullest.”

Viva la Vida 😂 https://t.co/CO21hwKI4n

— Elon Musk (@elonmusk) July 18, 2025

Musk and Altman have a known history of working together at OpenAI, but later parted ways due to differences. Musk’s meme has added more fuel to the online buzz.

In another post, Musk responded to a fake apology meme from the Astronomer CEO with a laughing emoji, further poking fun at the situation.

Key Takeaways:

• The original viral video is being called “Coldplaygate.”

• The meme has led to widespread online commentary, but neither Byron nor Kristin Cabot has publicly addressed it.

• Musk’s humorous meme featuring tech giants has boosted the viral moment even more.