What are the rules for earning money on Instagram? Find out how much money you earn for 10,000 views on Reels. Advertisement
- bySudha Saxena
- 07 Feb, 2026
Instagram: In today’s time, Instagram is not just a platform for sharing photos and videos but it has also become a source of income for millions of youth.
Instagram: Today, Instagram is not just a platform for sharing photos and videos, but it has also become a source of income for millions of young people. Reels, in particular, have rapidly brought creators both recognition and money. But the biggest question remains: what are the rules for earning money on Instagram, and how much money is earned per 10,000 views?
Important rules for earning from Instagram
To earn money on Instagram, you must first follow Meta’s policies and monetization guidelines. Your account must be professional, meaning a Creator or Business Account. Content must be original; copied or re-uploaded videos are not eligible for monetization. Furthermore, your profile must not violate any Community Guidelines. Required requirements include being at least 18 years old and having a public account.
Does Instagram pay directly for Reels?
It’s important to understand one important point here. Instagram doesn’t pay every creator in every country directly based on Reels views. Previously, Meta’s Reels Bonus Program offered selected creators a bonus based on views. Currently, most creators in India earn through brand deals, sponsorships, and affiliate marketing, not directly from Instagram.
How much money do you get for 10,000 views?
Speaking directly about Instagram bonuses, earning 10,000 views isn’t very significant. According to various reports and creators’ experiences, you can earn around 20 to 100 rupees per 10,000 views, provided your account is included in an active bonus program. However, if your Reel has good engagement and a strong niche, you can earn much more than 10,000 views through brand deals.
The real income comes from brand deals
The real money comes from brand promotion on Instagram. If you have 10,000 to 50,000 followers and your Reels get a good number of views and likes, brands can pay you between 2,000 and 10,000 rupees per post or Reel. For larger creators, this amount can even reach lakhs.
Smart Tips to Increase Earnings from Instagram
If you want to earn money on Instagram, focus on a niche, such as tech, finance, fashion, or education. Trending audio, the right hashtags, and regular posting are crucial for Reels. Also, increase audience engagement, as high engagement is the key to higher earnings.
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