Royal Enfield has officially stepped into the electric motorcycle segment with the launch of its new sub-brand Flying Flea, marking a major shift for the iconic two-wheeler manufacturer. The company has begun deliveries of its first electric bike, the Flying Flea C6, starting from Bengaluru, with a phased rollout planned for other cities across India.

The model has been developed specifically for urban riders, and the company is adopting a city-by-city launch strategy to ensure smoother sales, service, and customer support.

Modern Design with Retro Royal Enfield Touch

The Flying Flea C6 combines modern electric mobility with Royal Enfield’s signature retro-inspired styling. It is available in two colour options:

• Storm Black

• Flea Green

The design aims to appeal to younger riders while retaining the classic identity associated with the Royal Enfield brand.

Pricing and Battery Subscription Model

The Flying Flea C6 is priced at ₹2.79 lakh (ex-showroom) for the standard purchase option. However, customers also have an alternative Battery-as-a-Service (BaaS) model.

Under this subscription-based option:

• Starting price drops to around ₹1.99 lakh (without battery ownership)

• Battery can be rented or paid for via subscription

This flexible pricing strategy is designed to make electric motorcycles more accessible to urban buyers.

Bengaluru First, More Cities Next

Deliveries have currently started in Bengaluru, with expansion planned in a phased manner across major Indian cities. The company aims to scale gradually to ensure proper infrastructure and service quality before a nationwide rollout.

New Service Network Strategy

To support the electric motorcycle ecosystem, Royal Enfield has introduced a hub-and-spoke service model in Bengaluru.

• A primary service hub has been set up in BTM Layout

• Smaller “spoke” service centres across the city handle routine maintenance and repairs

This structure is designed to improve turnaround time and provide better after-sales support for EV customers.

Leveraging Existing Royal Enfield Network

Instead of building an entirely new dealership chain, Royal Enfield is also using its existing showrooms through a shop-in-shop model. Dedicated sections for Flying Flea vehicles will be added within selected Royal Enfield outlets, improving accessibility and reducing infrastructure costs.

24×7 Roadside Assistance for Customers

Buyers of the Flying Flea C6 will also receive round-the-clock roadside assistance, ensuring support in case of breakdowns or technical issues anywhere during travel.

Key Takeaway

With the launch and delivery of the Flying Flea C6, Royal Enfield has officially entered the electric motorcycle market. Combining modern EV technology, flexible pricing, and its strong service network, the company aims to build a strong presence in India’s growing electric two-wheeler segment.