OnePlus has surprised customers by increasing the price of its popular smartphone, the OnePlus 15R, by ₹2,500. The revision comes amid rising component costs, a factor that has been impacting the broader smartphone industry.
New Price in India
The updated pricing is now live on the company’s official platform. The 12GB RAM + 256GB storage variant, originally launched at ₹47,999, is now priced at ₹50,499. Meanwhile, the 12GB RAM + 512GB model has gone up from ₹52,999 to ₹55,499.
Earlier reports had suggested a possible ₹4,000 hike, but the company has implemented a smaller increase.
Strong Competition in Premium Segment
The OnePlus 15R competes in the premium smartphone category with devices such as the Samsung Galaxy S24 5G, iQOO 15R 5G, and Vivo X90 Pro, making pricing a crucial factor for buyers.
Key Specifications and Features
- Display: The device sports a large 6.83-inch Full HD+ AMOLED display with a 165Hz refresh rate, designed for smooth scrolling and gaming. It is protected by Corning Gorilla Glass 7i and includes features aimed at improving outdoor visibility and eye comfort.
- Performance: Powered by the latest Snapdragon 8 Gen 5 chipset built on a 3nm architecture, the phone promises high performance and efficient multitasking. It also includes an advanced GPU and improved connectivity chips.
- Durability: The handset comes with multiple IP ratings (IP66, IP68, IP69, IP69K), indicating strong resistance against dust and water.
- Camera Setup: The rear camera system includes a 50MP Sony IMX906 primary sensor with OIS and an 8MP ultra-wide lens. It supports 4K video recording at up to 120fps. On the front, there is a 32MP camera capable of 4K video recording.
- Connectivity: The phone supports modern connectivity standards such as 5G, Wi-Fi 7, Bluetooth 6, NFC, and multiple navigation systems including NavIC.
Conclusion
While the ₹2,500 price hike may disappoint some buyers, the OnePlus 15R continues to offer high-end specifications and features. However, with strong competition in the segment, pricing could play a key role in influencing purchasing decisions.
