India’s smartphone market is gearing up for a high-voltage week, with leading brands like OnePlus, Samsung, iQOO, and Infinix preparing to unveil their latest devices. With a strong focus on performance, battery life, and long-term software support, this round of launches is expected to cater to a wide spectrum of users — from budget buyers to premium smartphone enthusiasts.

Here’s a closer look at the key devices expected to make headlines:

OnePlus 15T: Compact Flagship Power

OnePlus is set to kick off the launch cycle with the OnePlus 15T on March 24. Positioned as a compact yet powerful device, the smartphone is expected to feature a flagship Snapdragon processor along with OxygenOS 16.

Despite its smaller form factor, the device may pack a large battery, addressing a common concern among compact phone users. Early teasers also hint at a premium design and new colour options, reinforcing its flagship appeal.

Samsung Galaxy A57 5G: Long-Term Reliability

Scheduled for launch on March 25, the Samsung Galaxy A57 5G is expected to stand out for its longevity. Reports suggest it could offer up to six years of software updates — a significant advantage in the mid-range segment.

The phone may feature:

• Exynos 1680 processor
• 120Hz Super AMOLED display
• 50MP triple rear camera setup

This combination positions it as a strong contender for users seeking durability and consistent performance.

Samsung Galaxy A37 5G: Budget-Friendly Option

Alongside the A57, Samsung is also likely to introduce the Galaxy A37 5G. Designed for budget-conscious consumers, the device is expected to deliver reliable performance with:

• Exynos 1480 chipset
• 6.6-inch AMOLED display
• 5000mAh battery

Like its higher-end sibling, it may also benefit from extended software support, making it a value-for-money option.

iQOO Neo 11: Built for Gamers

The iQOO Neo 11 is anticipated to target gaming enthusiasts and power users. While an official launch date is yet to be confirmed, expectations are high.

Likely features include:

• Snapdragon 8 Gen 5 processor
• 120Hz AMOLED display
• Advanced cooling system

If these specifications hold true, the device could emerge as a top choice for high-performance gaming and multitasking.

Infinix Note 60 Pro: Battery Beast

Infinix is expected to bring the Note 60 Pro to the Indian market with a strong emphasis on battery life. The device may come equipped with a 6000mAh (or larger) battery, making it ideal for heavy users.

A large display with a high refresh rate is also expected, enhancing its appeal for media consumption and casual gaming.

A Promising Week for Buyers

With launches spanning multiple price segments, this week presents a valuable opportunity for consumers planning to upgrade their smartphones. Whether prioritising performance, battery endurance, or long-term software support, the upcoming lineup offers something for everyone.