A fresh controversy has emerged around quick-commerce platform Zepto after comedian-actor Vir Das alleged that an Apple Watch ordered through the app turned out to be fake. The claim, shared on social media platform X, has sparked widespread discussion about product authenticity on quick delivery platforms.

According to Vir Das, the watch purchased for around ₹50,000 appeared suspicious, leading him to question whether it was a genuine Apple product or a counterfeit item. He also mentioned that customer support was unable to resolve the issue, adding to his frustration during an urgent requirement for a shoot.

What Vir Das Alleged

In his post, Vir Das wrote that the product delivered did not match expectations of an original Apple Watch and suggested it could be a Chinese copy being sold through the platform. The post quickly gained attention online, triggering debates about quality checks in online quick-commerce deliveries.

Zepto’s Response

Zepto has responded to the allegations, stating that the matter is being taken seriously and a reverse pickup for the product has already been arranged as part of its standard process.

The company further clarified that:

• High-value products are delivered with OTP verification

• Customers should verify the package condition before sharing the OTP

• The issue is currently under investigation with brand partners

Zepto also said that appropriate action will be taken once the investigation is completed.

How to Check If an Apple Watch Is Real or Fake

If you are unsure about the authenticity of an Apple Watch, Apple provides an official verification method.

Steps to Verify:

1. Visit Apple’s official coverage page: https://checkcoverage.apple.com/?locale=en_IN

2. Enter the device’s serial number

3. Complete the captcha verification

4. Click submit to check warranty and authenticity details

If the serial number is valid, the product details will appear on Apple’s system. If it does not appear, it may indicate a fake or unauthorized device.

What Buyers Should Keep in Mind

Experts suggest that users buying high-value electronics online should:

• Always verify seller authenticity

• Check packaging and seals upon delivery

• Use OTP confirmation only after inspection

• Cross-check serial numbers with official brand websites

The Bottom Line

The incident has raised fresh concerns about product authenticity on quick-commerce platforms. While Zepto has assured an investigation, users are advised to remain cautious and verify high-value purchases using official tools before confirming delivery.