Thousands of people have taken to the streets of Tirana, the capital of Albania, for the fourth straight day, protesting a controversial tourism project reportedly linked to Jared Kushner, the son-in-law of US President Donald Trump, and his wife Ivanka Trump.

The proposed development, valued at around $1.2 billion, has sparked widespread opposition from environmental activists, local residents, and civil society groups who fear it could damage one of the country's most important protected coastal regions.

Why Are People Protesting?

The center of the controversy is a large-scale tourism project planned in the Vjosa-Narta protected area on Albania’s southern coastline. The project reportedly includes the construction of luxury resorts, hotels, and tourism infrastructure aimed at attracting high-end international visitors.

Critics argue that the development could threaten local ecosystems, wildlife habitats, and the natural beauty of the region. Protesters say economic growth should not come at the cost of environmental destruction.

Demonstrators in Tirana have also directed their anger toward Prime Minister Edi Rama, accusing his government of prioritizing private investment over environmental protection. During the protests, many people carried banners demanding Rama’s resignation, while some posters depicted the prime minister symbolically handing over Albania’s natural assets to Ivanka Trump.

Project Was Approved Two Years Ago

The tourism plan was first announced nearly two years ago and also includes proposals to transform Sazan Island into a major tourist destination. The island, once used as a secret military base during Albania’s communist era, is now being considered for luxury tourism development.

Public concern intensified after videos surfaced online showing bulldozers and construction-related activity near the coastal area. Tensions increased further following reports that security personnel allegedly assaulted a man close to the protected zone, triggering renewed outrage among activists.

Demand to Repeal Key Laws

Protesters are not only opposing the tourism project itself but are also demanding changes to government policies that they believe have enabled such developments.

One of their main demands is the repeal of the Strategic Investor Act, a law designed to accelerate approvals for major investment projects. Critics argue that the legislation gives excessive advantages to large investors and limits public scrutiny.

Activists are also calling for the reversal of amendments made to Albania’s Protected Areas Act, which now allows certain tourism and construction activities within environmentally sensitive regions.

A Bigger Debate About Albania’s Future

Environmental groups insist that the movement is about more than a single tourism project. According to campaigners, the protests reflect growing concerns about how Albania balances economic development with environmental conservation.

Human rights activist Luciana Kokaj stated that citizens are not opposed to investment or tourism but want development projects to be transparent, accountable, and environmentally sustainable. Protesters argue that protected natural areas should remain safeguarded for future generations.

Investigation Underway

Amid mounting public pressure, Albania’s Office for Combating Corruption and Organized Crime has reportedly opened an investigation related to the project. However, authorities have not yet disclosed detailed information regarding the scope or focus of the inquiry.

As demonstrations continue, the controversy has evolved into a broader national debate over environmental protection, government accountability, and the role of foreign investment in shaping Albania’s future. Whether the project moves forward or faces significant revisions may depend on the outcome of both public opposition and ongoing investigations.