US President Donald Trump has voiced strong support for 27-year-old actress and model Sydney Sweeney after her new American Eagle jeans advertisement went viral. In the ad, Sweeney says, “Genes are passed down from parents to offspring. My jeans are blue,” using a clever play on words. This line, followed by the slogan “Sydney Sweeney has great jeans,” sparked mixed reactions on social media.

While some people criticized the ad, claiming the pun implied elitist or racial undertones linked to beauty standards, many others defended Sweeney and dismissed the backlash as overblown. Trump’s support is largely attributed to the fact that Sydney Sweeney is a registered Republican in Florida, although she has not publicly discussed her political views.

On his social media platform Truth Social, Trump called Sydney’s ad the “hottest out there” and encouraged people to support her. He contrasted her campaign with other brand ads he described as “woke,” saying those hurt their business. Trump expressed surprise at how many people identify as Republicans and praised Sydney for her advertisement.

American Eagle clarified that the campaign focuses solely on fashion and jeans, with no political or racial meaning intended. Despite the controversy, Trump’s endorsement led to a sharp 23% rise in American Eagle’s stock, marking the brand’s best stock performance in 25 years.

The ad continues to generate buzz online, attracting attention from fans, critics, and political figures alike, while Sydney Sweeney herself has not made any public comments about the debate.