ASUS has expanded its laptop lineup in India with the launch of new Zenbook and Vivobook series models, powered by the latest Intel Core Ultra and Snapdragon X2 processors. These laptops focus on performance, AI capabilities, and premium design, catering to both high-end users and everyday consumers. Sales for the new lineup will begin from April 21 across online and offline platforms.

The Zenbook series targets premium users with powerful hardware and sleek designs. Models like the Zenbook S14, Zenbook Duo, Zenbook A14, and Zenbook A16 have been introduced. The Zenbook S14, powered by an Intel Core Ultra 9 processor, is priced at ₹1,79,990. The Zenbook Duo, known for its dual OLED display setup, comes at ₹2,99,990. Meanwhile, the Zenbook A14 and A16 run on Snapdragon X2 Elite and Elite Extreme processors, priced at ₹1,85,990 and ₹1,99,990 respectively. These laptops feature a lightweight Ceraluminum build and long battery life, making them ideal for premium users and professionals.

On the other hand, the Vivobook series is designed for students, office users, and those looking for a mid-range option. The Vivobook 14 starts at ₹98,990, while the Vivobook 16 is priced at ₹1,01,990. The more powerful Vivobook S14 and S16, equipped with Intel Core Ultra 7 processors, are priced at ₹1,28,990 and ₹1,31,990 respectively. These models balance performance and affordability, making them suitable for daily productivity tasks.

In terms of specifications, the Zenbook S14 offers a 14-inch OLED display, 32GB RAM, and 1TB SSD, with a claimed battery life of up to 27 hours. The Zenbook Duo stands out with dual 14-inch OLED displays and up to 32 hours of battery life. The Zenbook A14 and A16 support up to 48GB RAM and 1TB storage, powered by Snapdragon X2 chips.

The Vivobook lineup includes Intel Core Ultra 5 and Ultra 7 processors, 16GB RAM, and 1TB SSD across models. Display sizes range from 14 to 16 inches, with OLED panels available in higher variants. Battery capacity across most models is around 70Wh, offering long usage times.

Overall, ASUS has launched a wide range of laptops covering both premium and mid-range segments. Whether you need a high-performance machine with advanced AI capabilities or a reliable everyday laptop, the new Zenbook and Vivobook series offer multiple options depending on your budget and usage.