What was special about the former Miss Finland’s photo that caused an uproar and forced the Prime Minister to apologize, even to China?
- bySudha Saxena
- 19 Dec, 2025
A social media photo of former Miss Finland Sarah Jäfse has brought Finland under international criticism after she was stripped of her title following allegations of a racist gesture against the Asian community.
New Delhi: A photo of former Finnish beauty queen Sarah Jäfse has exploded onto social media and sparked a global uproar. The alleged derogatory gesture toward Asians has drawn scrutiny not only from the public but also from the government and political parties. The matter has become so serious that it has even begun to impact Finland's image.
The controversy extended beyond the beauty pageant itself, affecting international relations. Countries like China, Japan, and South Korea reacted sharply. The situation escalated to the point where the Finnish Prime Minister publicly criticized the lawmakers and sparked a nationwide debate on racism.
Why the viral photo sparked anger
A viral photo of Sarah Jaffsey appeared to show her pulling on her eyes, a gesture considered offensive to the Asian community. The caption accompanying the image further fueled the controversy. People on social media expressed outrage, calling it racist, and calls for immediate action began to emerge.
The title was snatched and there were also questions about the apology.
As the controversy escalated, the Miss Finland Organization stripped Sarah of her crown. Although she apologized, the apology, delivered in Finnish, was criticized by many as superficial.
Critics said the language and manner of the apology were insensitive despite the international controversy, further fueling anger.
Difficulties increased due to the entry of MPs
The matter escalated when two right-wing Finnish MPs posted photos mimicking the gesture in support of Sarah. The posts were removed as protests grew, but the damage had already been done. Prime Minister Petteri Orpo strongly condemned these actions, calling them irresponsible.
Airline and tourism also affected
Finland's national airline, Finnair, acknowledged that the controversy had impacted the company's image. Calls for boycotts of Finland emerged in several countries, including Japan. The airline clarified that the MPs' statements did not represent its values and that all passengers would be treated with respect.
New debate on racism begins
The incident has sparked a heated debate about racism in Finland. The foreign community has demanded an investigation and concrete action. Both the Miss Finland Organization and the Embassy have acknowledged that ongoing efforts are necessary to combat prejudices in society and that racism in any form is unacceptable.
PC:India Daily






