American entrepreneur and media personality Kim Kardashian is set to expand her global fashion brand SKIMS into the Indian market through a strategic partnership with Reliance Brands Limited (RBL). The collaboration marks SKIMS' official entry into one of the world's fastest-growing fashion and retail markets.

Under the agreement, Reliance Brands will oversee the brand's retail expansion and online sales in India, with the first flagship stores expected to open in Delhi and Mumbai.

SKIMS to Debut in India

SKIMS, the globally recognized shapewear, loungewear, and innerwear brand co-founded by Kim Kardashian, will soon become available to Indian consumers.

Reliance Brands Limited, the luxury and premium retail arm of Reliance Industries, will manage the brand's operations across India. Besides opening physical stores, the company will also handle the brand's digital retail presence, allowing customers to shop online.

The initial rollout will focus on India's two largest fashion markets before expanding to additional cities in the coming years.

Delhi and Mumbai to Get the First Stores

As part of the launch strategy, SKIMS plans to establish its first retail outlets in:

• Delhi

• Mumbai

Following the initial launch, Reliance Brands intends to gradually introduce the brand to other major metropolitan markets across the country, depending on consumer demand and expansion plans.

Reliance Sees Strong Potential in India

Commenting on the partnership, Isha Ambani, Director of Reliance Retail Ventures, said the company is excited to bring SKIMS to Indian consumers.

She noted that the brand has built a strong international reputation by offering products that combine comfort, style, and inclusivity. According to her, India's evolving fashion market and growing demand for premium lifestyle brands make it an ideal destination for SKIMS.

Reliance believes the partnership will help establish the brand as a long-term player in the country's premium apparel segment.

Kim Kardashian on the India Launch

Kim Kardashian said SKIMS was created with the goal of helping people feel comfortable and confident in what they wear.

She added that the brand has already received encouraging interest from Indian customers and expressed enthusiasm about welcoming shoppers to SKIMS stores in India.

The expansion reflects the company's broader strategy of strengthening its presence in key international markets.

What Is SKIMS?

Founded by Kim Kardashian and entrepreneur Jens Grede, SKIMS specializes in:

• Shapewear

• Innerwear

• Loungewear

• Basics and essentials

• Inclusive apparel designed for a wide range of body types

Since its launch, the brand has grown into one of the world's leading names in premium shapewear and lifestyle fashion, with a strong focus on comfort, fit, and inclusive sizing.

Global Expansion Continues

Before announcing its India entry, SKIMS had already expanded its retail footprint in several international markets.

The company has opened stores in cities including London and Dubai, while additional locations are planned in Hong Kong and Seoul as part of its ongoing global expansion strategy.

India now becomes another important milestone in the brand's international growth journey.

India's Premium Fashion Market Attracts Global Brands

India has emerged as a major destination for global luxury and premium fashion companies, driven by rising disposable incomes, increasing demand for international brands, and rapid growth in organized retail.

The partnership between SKIMS and Reliance Brands reflects this trend, as international labels continue to view India as a strategic long-term market for expansion.

With both physical stores and online availability planned, Indian consumers are expected to gain easier access to SKIMS' globally popular product range in the near future.