Automaker Jeep has reintroduced its exclusive Wrangler Willys ’41 Special Edition in India, offering enthusiasts another chance to own one of the brand’s rarest off-road SUVs. The limited-run model is now priced at ₹68.31 lakh (ex-showroom), making it significantly more affordable than its previous launch price of ₹73.24 lakh in May 2025. Despite the price reduction, availability remains extremely limited, reinforcing its status as a collector-style vehicle.
This time, the company has released only 41 units for the Indian market—slightly more than the 30 units offered during its first launch—but it still ranks among the rarest Wrangler editions available in the country.
A Design Inspired by Military Heritage
The Willys ’41 Special Edition is based on the top-spec Rubicon variant and pays tribute to the brand’s historic military roots. One of its standout visual elements is the exclusive “41 Green” paint shade, reminiscent of the classic military green tone associated with early Jeep vehicles.
A distinctive “1941” decal on the hood highlights the year when the original military models began large-scale production, reinforcing the heritage theme. Buyers who prefer different looks can also opt for standard colors such as Firecracker Red, Black, Bright White, Anvil Clear Coat, or Billet.
The overall styling blends rugged off-road capability with nostalgic detailing, appealing to both collectors and adventure enthusiasts.
Feature Additions for Practical Adventure
This special edition doesn’t just focus on aesthetics—it also introduces several functional upgrades designed for real-world usability. Key additions include:
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Powered side steps for easier entry and exit
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New interior grab handles for improved cabin support
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All-weather floor mats suited for rough terrain
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Front and rear dash cameras for recording off-road journeys
Customers can also choose an optional accessory package priced at ₹3.6 lakh. This bundle includes a sunrider roof and a roof carrier with a side ladder, enhancing both storage capacity and expedition-ready styling.
Engine and Performance Specifications
Mechanically, the special edition remains unchanged from the standard Rubicon variant. It is powered by a 2.0-liter four-cylinder turbo-petrol engine delivering:
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270 horsepower
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400 Nm torque
The engine is paired with an 8-speed automatic transmission and a robust 4×4 drivetrain system, ensuring strong performance across challenging terrains. This setup is widely regarded as one of the most capable off-road powertrains in its segment, combining smooth highway performance with trail-ready torque.
Pricing Strategy and Market Position
The reduced launch price compared to last year’s edition has drawn attention in the premium SUV segment. Industry observers say the lower price tag could be aimed at expanding interest among high-end buyers who previously hesitated due to the higher cost.
At the same time, the limited production run maintains exclusivity—an important factor for luxury and specialty vehicle buyers. Scarcity often increases desirability, especially for editions tied to historical themes.
Why This Edition Stands Out
Several factors make the Willys ’41 Special Edition noteworthy:
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Limited production run enhances rarity value
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Heritage-inspired styling appeals to collectors
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Off-road-focused accessories add real utility
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Price cut improves accessibility within its segment
This combination of exclusivity, history, and capability positions the model as more than just another SUV—it’s designed as a tribute vehicle for enthusiasts who appreciate automotive legacy as much as performance.
The relaunch of the Wrangler Willys ’41 Edition in India blends nostalgia with modern engineering. With a lower starting price, added accessories, and a strictly limited number of units, the SUV is likely to attract attention from collectors and off-road fans alike.
For buyers seeking a distinctive, heritage-themed premium SUV that stands apart from mainstream offerings, this special edition represents a rare opportunity—one that may not stay available for long once bookings begin.
