India’s homegrown messaging platform Arattai is stepping up its game with a fresh set of features aimed at enhancing user experience and personalization. Developed by Zoho Corporation, the app has rolled out a new update that allows users to turn photos into custom stickers, along with introducing chat backup functionality for better data security and convenience.
Turn Your Photos Into Stickers Instantly
The latest update brings a creative twist to everyday conversations. Users can now capture a photo directly from their phone’s camera or select an image from their gallery and convert it into a sticker within seconds. This feature enables more personalized chats, letting users express themselves using custom visuals instead of relying on standard sticker packs.
With messaging increasingly becoming visual and expressive, this addition could appeal to users who enjoy adding a personal touch to their conversations.
Chat Backup Feature Enhances Data Safety
In addition to sticker creation, Arattai has also introduced a much-awaited chat backup feature. Users can now securely store their chats on cloud platforms—Google Drive for Android users and iCloud for iOS users. This ensures that conversations, including media files, can be restored easily when switching devices or reinstalling the app.
Importantly, these backups support end-to-end encrypted chats, maintaining user privacy even when data is stored externally. This move reflects the growing demand for both convenience and security in messaging apps.
Recent Updates Show Rapid Development
This marks the second major update for Arattai within a short span. Earlier in March, the platform rolled out the backup feature, signaling its focus on improving usability and reliability. Continuous updates suggest that Zoho is actively working to strengthen its position in the competitive messaging app market.
Features That Set Arattai Apart
Arattai already offers several functionalities that distinguish it from global messaging platforms like WhatsApp. One notable feature is the ability to chat using a username instead of sharing a mobile number, which enhances privacy for users who prefer not to disclose personal contact details.
The app also provides cloud-based storage for messages, media, and notes, allowing users to organize their data efficiently. Additionally, a dedicated “Meetings” tab enables users to schedule and conduct video meetings directly within the app, making it a versatile communication tool.
Missing Features Compared to Competitors
Despite its growing feature set, Arattai still lacks some capabilities that are already available on established platforms like WhatsApp. These include in-app payments, event management tools, disappearing messages, and more advanced chat security options.
However, the company has been steadily closing the gap. A significant privacy upgrade introduced last year enabled end-to-end encryption for all direct chats, ensuring that messages remain secure from sender to recipient.
Backed by Government Support
Arattai gained wider attention in India after receiving public support from prominent leaders like Ashwini Vaishnaw and Dharmendra Pradhan, who highlighted it as a potential indigenous alternative to WhatsApp. This endorsement boosted the app’s visibility and positioned it as part of India’s push toward digital self-reliance.
The Road Ahead
As competition intensifies in the messaging app space, Arattai’s strategy appears to focus on combining privacy, innovation, and localization. Features like photo-to-sticker conversion and secure cloud backups are steps in that direction.
While it still has ground to cover to match the full ecosystem of global rivals, Arattai’s rapid updates and unique offerings suggest that it could emerge as a strong contender in India’s digital communication landscape.
With user preferences shifting toward more secure and customizable platforms, Arattai’s latest updates may help it attract a broader audience in the coming months
