WhatsApp will take notice of those spreading fake news and deepfake content! This step was taken before the elections!

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As elections are approaching, the rise of fake news and misinformation on social media platforms, including WhatsApp, is becoming a significant concern. To address the issue of fake news and disinformation, WhatsApp's parent company Meta has taken an important step by partnering with the Misinformation Combat Alliance (MCA). With the upcoming elections in India, the company aims to effectively tackle fake news and misinformation on its platforms.

According to media reports, Meta had announced last week that it plans to launch a dedicated fact-checking helpline on WhatsApp. The spread of online misinformation spread through Artificial Intelligence (AI) has become a common challenge. This misinformation, often called “deepfakes,” creates confusion among people.

This is how fake news will be controlled

Meta has decided to take preventive measures to deal with cases like deepfakes. The company's Deepfake Analysis Unit (DAU) will work on stopping the spread of AI-generated misinformation on social media in India. The initiative aims to curb the spread of fake news and increase the overall authenticity of information, especially on platforms like WhatsApp.

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This company also took steps

Meta is not the only company that is trying to address the issue of fake news with India's concerns in mind. In December 2023, YouTube India also took a similar step. YouTube began focusing on promoting verified sources to bring accurate news to the forefront, emphasizing the importance of trustworthy information.

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New features in WhatsApp Business

In addition to its efforts against fake news, Meta has recently introduced new features to enhance WhatsApp Business. With nearly 50 million subscribers on WhatsApp Business in India, the platform has become widely used. The introduction of new features aims to improve the experience of Indian businesses and customers.