Tech: White Westinghouse's affordable washing machine was in demand during the sale!

SPPL Vice President Pallavi Singh Interview: This Indian company has achieved good growth in the Indian market, especially during the Flipkart and Amazon sales. We had an exclusive conversation with SPPL Vice President Pallavi Singh, where she told us what the company's next plan is...

White Westinghouse, the brand licensee of Super Plastronics Pvt Ltd, has become a topic of discussion in the last few years because the company has washing machines at affordable prices. On one hand, while companies like Samsung, Whirlpool, LG, and Godrej are launching their respective washing machines, on the other hand, this Indian company has achieved good growth in the Indian market, especially during the Flipkart and Amazon sale. We had an exclusive conversation with SPPL Vice President Pallavi Singh, where she told us what the company's next plan is...

What is the company's next plan this year?

SPPL Vice President Pallavi Singh said, 'Right now we are focused on making a fully autonomous front-load washing machine. In the coming time, we are planning to make more types of appliances. Although we have not made any concrete plans yet, we want to make our place in the market of large appliances.'

What is planning:

- Washing machines should be launched in Indian markets at low prices.

- Machines with new technology should be made according to specific Indian needs.

- Customers should be satisfied in every way.

How was the sale in Flipkart Big Billion Days and Amazon Big Billion Days Sale?

He said, 'Sales of our washing machines increased a lot in Flipkart and Amazon sales. This was a good time for us. In the coming months, we want to increase our market share even more with our new and best washing machines.'

Whom do you consider as competitors in the market?

Pallavi said, 'Our specialty is that we are an Indian company and with more than 30 years of experience we understand the Indian market very well. This is what makes us different from other companies. Even though big companies like Samsung, LG, Whirlpool, Godrej, and Voltas manufacture washing machines in India.