Instagram tips and tricks: A Complete Guide to Hiding Likes and Video Views on Instagram Posts | Tech Insights

Social media can often feel overwhelming. Posting updates or sharing moments can sometimes lead to unhealthy comparisons, which may cause anxiety or negatively impact mental well-being. Instagram, now one of the most popular platforms for content creators, is also where the pressure to gain likes and views can become overwhelming.
If you’re feeling this way while using Instagram, there’s a solution to help ease your experience. The platform allows users to hide like counts and video views on both new and existing posts, disable likes on others’ posts, and even revert these settings if needed. However, this feature is only available for standard Instagram posts—it does not extend to reels or IGTV videos.
Similar to WhatsApp’s read receipts feature, Instagram’s “hide likes” option removes the visible like count under your posts, replacing it with “username and others.” While this hides the numbers from your view, others can still see the like counts.
Steps to Hide Likes and Video Views on Instagram Posts
Here’s how you can hide likes and views on your posts:
- Open the Instagram app, go to your profile, and tap the menu icon in the top-right corner.
- Select Privacy from the menu.
- Tap on Posts under the Privacy settings.
- In the “Likes and Views” section, enable the toggle that says Hide Like and View Counts.
According to Instagram, this feature is designed to reduce pressure on users and enhance their overall experience on the platform.
Instagram’s Latest Features
Beyond this, Instagram recently rolled out a “Notes” feature that lets users share short updates of up to 60 characters. Additionally, Instagram is introducing new age verification methods, which are already available in the United States and will soon be implemented in India and Brazil.