Suryakumar Yadav's brand value increased three times, cricketers charge such a huge amount for just one day!
Indian cricketer Suryakumar Yadav has won the hearts of many people across the globe with his brilliant performances. The right-handed batsman's versatility and consistency were showcased in the recent T20 World Cup.
Suryakumar Yadav's brand value and endorsement have increased due to his stupendous performance in the ongoing T20 World Cup. Due to his brilliant performance, the brand value of this cricketer has increased almost three times.
1. Suryakumar Yadav to endorse 20 companies by the end of 2022
By the end of this year, Yadav aka Sky is expected to have 20 different products endorsed by his talent management business. In July 2021, we included Suryakumar in our list. At that time he was the owner of 4 brands.
According to Nikhil Bardia, head of sponsorship sales and talent at RISE Worldwide, the talent management firm that looks after Yadav's collection, he currently has 10 companies on board and will have another 7-8 this month.
2. Sky's average endorsement is Rs 65 lakh to Rs 70 lakh per day
According to Bardia, the cricketers will combine products from a number of sectors, including media, beverages, mobile accessories, sports apparel, casual wear, and services for international education, as well as three major multinational corporations (MNCs).
3. Cricketers to associate with more brands
Many talent management organizations are interested in securing long-term agreements, as opposed to one-year contracts. According to Bardia, "We have looked at balancing multi-athlete and exclusive arrangements, but we are currently looking at more exclusive arrangements."
4. What do other cricketers charge?
According to industry experts, newbies cost between Rs 25 lakh to Rs 50 lakh per day, while more accomplished young cricketers can charge between Rs 50 lakh to Rs 1 crore per day. Impact athletes like M.S. Dhoni, Virat Kohli, Rohit Sharma, and Hardik Pandya are often worth more than Rs 2 crore in a day. Others, including Rahul (who is reported to charge Rs 1 crore), Pant, Yadav, and Shreyas Iyer, base their fees on performance and are in the range of Rs 50 lakh to Rs 1 crore.