Pink Tax: Why are women charged more money for the same thing?

Pink Tax: Do you know that women have to pay more money than men for the same goods? This is called pink tax, know its truth and ways to avoid it.

Pink Tax: Have you ever wondered why women's shorts are more expensive than men's shorts despite being smaller in size? Or why women's razors, which differ only in color, cost more than men's razors? This is not a coincidence but the effect of "Pink Tax" !

Women's products are often priced higher than men's products, and this discrimination has quietly crept into our everyday expenses. But why do women have to pay more for every little thing? Let's find out the truth behind this unseen tax.

What is Pink Tax: What is Pink Tax?

Pink tax refers to the increased prices of products made for women. Companies often sell the same product as a product designed specifically for women by simply changing the color (such as pink or purple razors) and increasing its price. Although there is no significant difference between these products, women have to pay more for it.

Which products are affected by pink tax?

The pink tax applies to almost every everyday thing, such as:

• Clothing: Women's clothing is usually more expensive than men's clothing, even if the fabric and design are not much different. Even women's shorts or t-shirts cost more than men's clothing despite smaller sizes.
• Razor: The only difference between men's and women's razors is color, but women's razors are more expensive.
• Perfumes and Deodorants: Perfumes and deodorants made for women are priced higher than men's products.
• Haircuts and Beauty Services: Haircuts and beauty treatments for women are costlier than those for men.

Why Pink Tax: Why is pink tax imposed?

• Marketing Strategy: Companies believe that women are willing to spend more on their looks and personal care products, so they sell these products at higher prices.
• Effect of stereotypes: Women in society are encouraged to prioritize fashion and beauty, which companies take advantage of.
• Less competition: There are fewer options in the market for women's products, allowing companies to charge arbitrary prices.

How to avoid pink tax?

• Buy unisex products: Men's versions of razors, perfumes, and other items may be cheaper, so it may be more cost effective to purchase them.
• Explore alternatives: Always compare price and quality of products, and try unbranded products as well.
• Demand action from the government: Many countries have enacted laws against the pink tax. There is a need to raise awareness about this in India too so that women are not charged extra money.

The pink tax is not just a price difference, but an example of economic discrimination against women. Women pay more every day for the same things that men get cheaper. It is time for consumers to become aware of this issue and demand answers from companies so that equal prices can be arranged for everyone.

PC:Prabhatkhabar