There was a bumper sale of condoms and ice cubes on New Year, know what all the people ordered?
On New Year's Eve, people shopped heavily on online platforms. According to data from Blinkit and Swiggy Instamart, the highest orders were for snacks, ice cubes, cold drinks and condoms.
Business Desk. The year 2025 has begun. On Tuesday night, people welcomed 2025 with great joy. From metros to small towns, celebrations were held everywhere on this occasion. During this time, people also did a lot of shopping from online platforms. According to the data released by two major quick commerce players in India, people partied and celebrated a lot on New Year's Eve. A lot of orders were placed on December 31 in cities across the country. Most people ordered party essentials such as soft drinks, chips water bottles etc.
Albinder Dhindsa, CEO of Blinkit, and Phani Kishan A, co-founder of Swiggy and Swiggy Instamart, both live-tweeted the biggest, most popular items ordered on their platforms on New Year's Eve.
As expected, people ordered the most snacks for parties. By 8 pm, Blinkit delivered 2.3 lakh packets of aloo bhujia to customers. On Swiggy Instamart, orders for chips reached a peak of 853 orders per minute around 7.30 pm on Tuesday. Swiggy Instamart also revealed that the top 5 trending searches of the night included milk, chips, chocolates, grapes, and cheese.
People placed a lot of orders for ice cubes
Ice cubes and cold drinks were also ordered in large numbers. By 8 pm on Tuesday, Blinkit had sent out 6,834 packets of ice cubes for delivery. Big Basket saw a massive 1290% increase in ice cube orders around the same time.
Non-alcoholic beverage sales on BigBasket grew by 552% and disposable cups and plates by 325%. This shows that people also partied at their homes. Soda and mocktail sales also grew by more than 200%. Swiggy Instamart co-founder Phani Kishan A tweeted, "The demand for ice was at its peak at 7:41 pm. 119kg of ice was delivered per minute then."
Condom sales on the rise
Condoms were also sold in large numbers on 31 December. By Tuesday afternoon, Swiggy Instamart had delivered 4,779 packs of condoms. Condom sales increased further as the evening approached. Albinder Dhindsa said that 1.2 lakh packs of condoms were delivered to customers by 9.50 pm on New Year's Eve.
When it comes to condom flavours, chocolate was the most popular. 39% of all condom sales were for the chocolate flavour. Strawberry came in second with 31%. Bubblegum proved to be another popular flavour, accounting for 19% of sales.
Swiggy Instamart revealed that a customer ordered blindfolds and handcuffs on New Year's Eve. Men's underwear also sold well.
PC:Asianetnews