Beer Price Hike: This State Government Increases Prices by 15%, Check New Rates

Beer lovers in Telangana, take note! The state government has announced a 15% price hike on beer, following demands from the Brewers Association of India (BAI). Let’s dive into the details and see how this affects consumers and the industry.

📈 Why Has Beer Become Costlier?

The Telangana Beverages Corporation Limited (TGBCL) has been allowed to increase beer prices by 15% after receiving repeated requests from BAI. The hike comes as beer manufacturers have been facing losses due to stagnant prices since 2019-20.

📌 Key Reasons for the Price Hike:

✅ Industry pressure – The Brewers Association of India pushed for a revision due to rising production costs.
✅ UBL's supply halt – United Breweries Limited (UBL) temporarily stopped supplying beer to TGBCL on January 8, citing unpaid dues and outdated pricing.
✅ Government intervention – To prevent supply disruptions, the government finally approved a 15% price increase.

🍻 BAI’s Response: A Step in the Right Direction

Although the beer industry had hoped for a bigger price adjustment, the Brewers Association of India welcomed the decision.

🔊 BAI’s Statement:

“This increase is less than the cost of production or industry expectations, but we welcome it as it shows that the government is concerned about business viability.”

🔍 Demand for a Market-Based Policy

BAI Director General Vinod Giri emphasized the need for a market-driven pricing model:
✔ "A market-based system benefits all stakeholders, and we will continue to work with the government to implement it."
✔ "We trust CM Reddy’s leadership and hope the pending payments for beer supplies from February to August 2024 will be resolved soon."

🏭 Impact on Telangana’s Economy

Telangana is a major beer-consuming state, and the local beer industry plays a crucial role in:
✔ Employment generation
✔ Logistics & supply chain
✔ Hospitality & tourism sector

A sustainable pricing policy could ensure business growth while keeping beer affordable for consumers.

📢 What’s Next?

While beer prices will rise by 15%, the industry continues to push for further revisions. Consumers should expect price changes at retail shops, bars, and restaurants soon.

💬 What are your thoughts on the price hike? Will this affect your beer consumption? Let us know in the comments! 🍻👇