Why is everyone desperate to release the film on 15th August? The secret is out, the big reason is out
In the year 2024, four big films are coming in theatres on 15th August. These include Akshay Kumar's Khel Khel Mein, John Abraham's Veda, Rajkumar Rao and Shraddha Kapoor's Stree 2 and South's pan India film Double Eye Smart. Why do the makers of these films want to release their film on 15th August? What is the reason behind this? Let us tell you.
Competition for film release on 15th August!
It is said that the life of even the biggest films is only three days. The film is released on Friday, on Saturday and Sunday a huge crowd of viewers come to watch the film and after that the graph of the film's earnings starts falling. This happens because the holidays are over and slowly the buzz of the film starts to fade. However, this rule does not apply to every film. There have been many such films which have surprised everyone by earning more in the second weekend than the first weekend. Therefore, the makers started taking the help of national holidays to prolong the life of these films.
Makers like to release films on occasions like Eid, Diwali, Christmas, Republic Day and Independence Day. This has been happening for a long time. But it is rarely seen that four big films are released simultaneously due to a national holiday. Actually, due to the release of many films at the same time, it becomes difficult for every film to get the desired screen numbers. This is good for the audience, because they have many options, but the makers have to bear losses somewhere. Small projects get crushed in the fight for big projects.
Four films are releasing on 15 August
This time too, four big films are going to release simultaneously in theatres on Republic Day. We are talking only about the films being released in Hindi. However, films in many regional languages are releasing on 15 August across the country. This time Akshay Kumar, Taapsee Pannu, Vaani Kapoor and Fardeen Khan's Khel Khel Mein, John Abraham, Sharvari Wagh and Tamannaah Bhatia's Veda and Shraddha Kapoor, Rajkumar Rao and Pankaj Tripathi's Stree 2 are coming together on the big screen. Apart from this, South's Double Eye Smart is also releasing on the same day. This pan India film is also releasing in Hindi. Sanjay Dutt will also be seen in it along with Ram Pothineni.
Why the eagerness to release it on August 15?
As we told earlier that the makers release their films on big days to take full advantage of the holidays. This time also the reason is the same. This time there are many holidays around 15th August, due to which the makers of these films are hopeful that their project can earn well.
- 15 August- Republic Day
- August 16 - Parsi New Year
- August 17 - Saturday
- August 18 - Sunday
- 19 August - Raksha Bandhan
This means that all the films will get a long weekend of five days in the first week itself. In such a situation, it is clear that this will also affect the earnings of the film. Due to holidays, people will come out of their homes and will definitely watch some film. But these films are not only eyeing this week's long weekend. Rather, the film will get a long weekend next week as well. Actually, 24 August is Saturday, 25 August is Sunday and after this, there is Janmashtami on 26 August. It is clear that these films can get the benefit of holidays in the second week as well.