There is a race to sell cold drinks for 10 rupees, companies may or may not benefit you will definitely benefit.

The summer season is about to start and the demand for products sold in summer is also increasing rapidly. Along with the consumers, companies have also geared up to give them a cool feeling at a low price this summer. In view of the summer, the carbonated soft drink market industry has also become active and is working on a strategy to add more consumers to the market.

Most people drink cold drinks or buttermilk in summers. In such a situation, big companies like Campa, Coca Cola and Amul are eager to sell products worth Rs. 10 to increase their sales in summers and compete with their rivals.

Ready to sell goods worth 10 rupees

According to a Mint report, from dairy products to fruit drinks and soft drinks, big companies are trying to make their place in the carbonated drink segment. Apart from this, companies like Amul, Parle Agro, Reliance Consumer Products, especially Campa and Coca Cola are also ready to launch their Rs 10 products in the market.

Soft drink market in full swing

Mukesh Ambani's Reliance Consumer Products has recently created a stir in the low-cost carbonated drink market by re-launching the Campa brand in India. After this, the company has also launched Spinner and Rasika Gluco Drink in the market for Rs. 100, which has increased the competition in the low-cost drink market.

To compete with Campa and attract customers, Coca-Cola has also strengthened its strategy in this price category. Coca Cola has planned to launch a small bottle for Rs 10 to increase competition in the soft drink market. Apart from this, in 2021, Parle Agro has launched a small pack of Frooti priced at Rs 10.