Increased demand for Royal Enfield, the company started production in this country

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Royal Enfield announced the commencement of operations of its Local Assembly Unit and CKD facility in Thailand. Keeping in view the increasing demand from Royal Enfield, the company is now all set to open a local assembly in Thailand.

Royal Enfield on Thursday announced the commencement of operations of its Local Assembly Unit and CKD (Completely Knocked Down) facility in Thailand keeping in view the growing two-wheeler market in the South-East Asia region. This is Royal Enfield's third local CKD facility after Argentina and Colombia, apart from its state-of-the-art production plant in Chennai.

Royal Enfield's Local Assembly Unit will not only cater to the local demand but will also help in doubling the distribution hubs in countries in the South-East Asia region like Indonesia, Vietnam among others. The company is confident that this will further boost the prospects and increase the growth opportunities for it.

B Govindarajan, Executive Director, Royal Enfield said, “With a strategic approach to scale up the business and meet the growing demand, we are taking forward our plan to set up a local assembly unit in the Argentine and then Colombian markets in 2020. Continuing this journey, we are very excited to announce the commencement of operation of the first-ever CKD Assembly Plant in Thailand in the Asia Pacific region.”

Currently, the Royal Enfield facility will begin this month with the local assembly of the Himalayan, Interceptor 650, and Continental GT 650.

Royal Enfield first entered the Thai market in 2015, where they claimed to be making a significant headway here and in the Asia-Pacific (APAC) region. The company says that it is now one of the top 5 players in the premium, mid-sized motorcycle segment in markets such as Thailand, Australia, New Zealand, and Korea.

Given the increasing demand from Royal Enfield, the company is now fully confident of opening local assemblies in Thailand, while Enfield is also focusing on expanding its retail network in the region.