TECH UPDATE : America - Transparency marginalized in Facebook, emphasis on image management


Tech company Facebook is now facing a mutual tussle over transparency in its 'home' itself. In the past few months, several top executives clashed over the issue on the pretext of the company's data tool 'CrowdTangle'. While some top executives say the company is emphasizing image improvement more than transparency, the other dominant camp is denying these allegations.

Officials clashed over 'CrowdTangle' revealed

People like CrowdTangle co-founder Brandon Silverman and Facebook's vice president of partnership strategy, Brian Boland, advocated for the company to make as much information public, while some executives in marketing and analytics said that the company only needed selected data. It should be revealed. It is being told that unfortunately, people like Silverman had to step in this tussle. And the second group won.

correcting misconception

Every CrowdTangle story is important because it shows that Facebook is desperate to improve its image more than just transparency. People close to the internal dispute said on the condition of anonymity that top Facebook executives are putting more emphasis on correcting misconceptions about the company's spread of harmful content. Transparency has again been marginalized due to this image management. Facebook's recent controversy details its character.

fringe transparency advocates

CrowdTangle was restructured to integrate with other transparency tools, but on the contrary, it is being weakened. Despite doing so, officials say they are committed to transparency. The officers who thought of keeping transparency at the top of the company have been sidelined. An example is Silverman himself, who no longer has a clear role in the company.

Precious CrowdTangle

CrowdTangle is one of Facebook's smallest products but has proven to be a valuable resource for global health organizations, election officials, and digital marketing. This gave Facebook an edge in transparency compared to YouTube and Tiktok. But during the US elections last year, the company has been questioned by the presence of a large number of right-leaning and then-President Donald Trump-supported materials.