Screws: EU begins investigation into Google's digital advertising business

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The European Union's Competition Regulatory Commission has opened an investigation into Google's digital advertising business. Alphabet's company is accused of taking unfair advantage of rival publishers and advertisers through this business. It had earned around Rs 11 lakh crore from online advertisements last year.



Many countries have expressed suspicion of taking undue advantage of their own system

According to the commission, Google is accused of breaking the rules of the competition. This has hurt rivals, publishers, advertisers, and other companies that provide advertising technology.


Many countries have expressed suspicion of taking undue advantage of their own system

It was estimated that the investigation would begin by the end of the year, but the commission showed promptness. The Commission is the largest competition regulatory agency in the European Union. His investigation is being treated as a comprehensive investigation.

From technology to platform for these ads is developed by Google. For this reason, many countries have expressed suspicion of taking undue advantage of their system. Some including India and America are getting it done even today.

Google: Helped businessmen

Google said in a prepared statement that thousands of merchants in Europe advertise to it. He helps them reach new consumers and earn money through the website every day.

Because of being more competitive and influential, they choose Google. All the questions of the Commission will be answered in the present investigation. Businessmen and consumers will also be told about the benefits.