After lockdown, most people depend on the internet and gadgets. School and college classes are running on the smartphone itself. Apart from this, someone is spending his time playing a game and watching a video.
A survey conducted by CyberMedia Research (CMR) and Techno Mobile on the use of smartphones during the lockdown revealed that the usage of smartphones increased by 120 percent during this period. In this survey, people aged 20-35 from Delhi, Mumbai, Kolkata, Bangalore, Ludhiana, Lucknow, Surat, Indore, Guwahati, and Sonipat have given their opinion. The survey included the same people who have phones worth Rs 6,000-10,000.
According to Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, 'Smartphones have become an important part of the lives of consumers living in cities and towns beyond Tier-1. We call it aspirational India.
On this survey, Arijit Talapatra, CEO of Transition India said, 'There is a demand for good phones at a very low price in aspirational India which we try to fulfill. Our Spark Series priced below Rs 10,000 is meant to meet the needs of the people.
How was the smartphone used during the lockdown?
Smartphone usage in India increased by 50 percent during the Kovid-19 lockdown (25 March – 31 May).
During this time people used the phone for productivity.
Most people in India use mobile for professional and personal life.
Apart from work, 70 percent used phones for watching videos, 60 percent for audio, and 62 percent for gaming.
During the lockdown, three out of every seven people have started something new. For example, 21 percent have learned new skills and 18 percent have completed their hobbies.
One in every three parents has used their phone for the child's online class during the lockdown.
Challenges since June
After June, two out of every seven, ie 29 percent, faced challenges while working from home.
Three features of the smartphone have helped people the most, including camera (61 percent), battery (57 percent), and audio (51 percent).
During the lockdown, people faced three problems with their phones, including the heating of the phone, the small display, and the quick drain of the battery.