Facebook is likely to hide ‘likes’ that appear below posts on the feed. According to reports the move has been initiated already in Instagram and may be extended to Facebook as well. The reason behind this is that people get discouraged if they get less likes on their post and are dissuaded from going ahead and posting more posts on their Facebook pages.
The number of likes will be visible only to the one who posted the message and not to the others. There are at least 7 countries which include Brazil and Canada where Instagram has implemented this new feature. Facebook is yet to share its experience with the Instagram experiment. The worry for the social media giant is if this brings down the number of posts on these sites then it could directly impact its ad revenue. The company would not want this to happen. The idea will be to encourage more members to post their individual moments so that their friends are kept in the loop and they can make their own comments as well.