During the live telecast of Indian Premier League matches this year, it has come to your attention that many advertisements are focused on women, right? This is because 46% of the spectators in the first week of the Twenty20 tournament were women. According to TAM Media Research data, the number of advertisements targeting women in the IPL season is 57% higher than last year.
Major categories such as washing powder, toilet, and floor cleaners, and branded jewelry are running this trend. The frequency of washing powder and liquid advertisements has also quadrupled and doubled with dishwashers. Reckitt Benckiser, Hindustan Unilever, Procter & Gamble Home Products, ITC, and Home Appliance are the top 6 advertisers so far this season. They have eliminated Lewis Herbals, Frank Favre India, Fair, Emami, and Alyssa from the top of last year's list.
According to Sandeep Goyal, chairman of Mumbai-based marketing and communication agency Media, this is the first time the festival and IPL have come together. This time has become favorable for many brands. The IPL is usually held in the summer months. Also, several women's center products are sponsoring IPL teams this time. For example, the online sanitary napkin brand is displayed in such a way that it is easily visible on the jerseys of Rajasthan Royals players. He is the main sponsor of the team while Fena detergent is the sponsor of Kings XI Punjab and the brand Sunrisers Hyderabad is sponsoring the Medal Double Horse.