The first-ever Home Cheffies Power Brand Awards was announced by BookAWorkshop in May 2021 in partnership with Kalyan Karmakar of Finely Chopped Consulting. The aim behind the awards was two-fold. Firstly, to recognize and encourage brands emerging in this nascent sector. Secondly, to make home chefs think in terms of creating their own brands and identities in order to build sustainable businesses.
This year 800+ home chefs from 40 cities across India were chosen and it was fascinating and inspiring to see the efforts put in by the home chefs to build and showcase their brands.
Our famous city girls, Ratika & Riccha aka CauldronSisterss are in Top 50 home Chefs of india. The parameters judged on were: uniqueness of brand story and clarity of vision, strength of social media marketing, visual depiction, packaging and strength of menu.
Panel of judges were highly acclaimed personalities of food industry like Mr Kalyan Karmarkar, Ms. Shormistha Mukherjee, Mr Harshad Rajadhyaksha, Ms Kainaz Karmarkar, Mr Anil Vishwanathan, Ms Prabha Narsimhan, Ms Anushree Ghosh, Mr Mohit Khattar, Ms Ashwini Deshpande & Mr Harsh Goenka.