Advertisement on liquor under the guise of soda and water, High Court seeks response from three central ministries

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Chhattisgarh Chamber of Commerce President Ram Avtar Aggarwal has filed public interest litigation in the High Court to ban the advertisements of liquor aired in TV channels under the guise of soda and water bottles. During the hearing of the case, the Chhattisgarh High Court has issued notices to the Union Ministry of Health and Family Welfare, the Union Ministry of Information and Broadcasting, and the Union Ministry of Home Affairs and sought answers. The next hearing of the case has been fixed after four weeks. The hearing of the petition was done in a bench of Acting Chief Justice Prashant Mishra and Justice PP Sahu.


It has been told in the PIL filed that advertisements are being done indiscriminately by the companies of drugs and liquor through TV and other mediums. The advert scenes shown on TV channels are so controversial that TV watchers sitting with family members feel uncomfortable. The family members either immediately switch off the TV or get up and leave among the little ones. Inflammatory advertisements are rapidly affecting the youth.


The petition also referred to the stringent rules of the central government. The sale and consumption of drugs have been banned by the central government. Such advertisements are also banned, but even after the ban, liquor companies are advertising alcohol and drugs with cunning. Lakhs of rupees are being spent in advertisements of liquor on the pretext of soda or water bottles. These advertisements are also being glorified through channels.


Referring to the survey report, the petitioner has said that the sale of narcotics has increased by 15 percent in the last year and this has also been considered as the main reason for the increase in crime in the country. The petitioner has also expressed the apprehension that if this is not stopped in time, then the new generation will be in the grip of drugs. If this happens then it will have a bad effect on society.