Hindi cinema's legendary producer-director Yash Chopra's birthday falls on 27 September. He has given many evergreen films to Bollywood. Yash Chopra's films have been seen as a special yoga day in the Hindi cinema. Today, along with Yash Chopra's birthday, Yash Raj Films has also completed 50 years. Aditya Chopra has become emotional on his father's birthday. She shared a sentimental post on social media describing how Yash Raj Films was started by Yash Chopra.
Aditya Chopra has shared a note on Yash Raj Films' official Twitter account. In this note, he wrote, 'In 1970, my father Yash Chopra gave his brother Sh. Discarding the security of BR Chopra's umbrella, formed his own company. Till that time, he was the only one of BR Films and did not own anyone. He did not know how to run a business. He was not even aware of what was needed to run a company. If he had anything at that time, then a belief in his talent and hard work and a dream of becoming self-reliant. '
The note further reads, 'That same resolve of a creative person gave birth to Yash Raj Fils. Mr. V. Shantaram, the owner of Rajkamal Studio, gave him a small room in his studio for his office. My father did not know then that that small company started in that small room would one day become the largest film company in the Indian film industry. In 1995, when Yash Raj Films (YRF) stepped into its 25th year, my first film 'Dilwale Dulhania Le Jayenge' was released. The historical success of that film instilled in me the self-confidence that I can passionately pursue my ideas that I had envisioned for the future of Yash Raj Films.
Aditya Chopra further writes in the note, 'Apart from my father's boundless love towards me, he now had a lot of faith in my thoughts due to the amazing success of my film. I had already sensed the talk of International Corporate Studios coming to India and seizing our business. I wanted us to get a certain scale even before his arrival, with the help of which our freedom can be maintained. My father bravely praised all my bold initiatives in contrast to his traditional mindset. And in a short span of 10 years, we became India's first fully integrated independent film studio from a film production house. '
He further wrote, 'During the last five decades, Yash Raj Films has basically been a company rooted in traditional values and has a business outlook purist. But at the same time, it is also a future-looking company, which constantly tries to adopt the prevailing technology and innovation of the present time. This perfect balance of tradition and modernity defines Yash Raj Films in a true sense. Today, Yash Raj Films is entering its 50th year. Therefore, while writing this note, I am trying to know what is the secret of success of these 50 years? Is this Yash Chopra's creative talent? Is this the bold vision of his 25-year-old stubborn son? Or is it just luck? None of these is the reason, the reason for this success is… people, people who worked in every film of Yash Raj Films in the last 50 years.
Aditya Chopra further wrote, 'My father used to describe his journey from a few lines of a poet -' I went alone Janib-e-Manzil but ... people came along and became caravans'. It took me 25 years to fully understand this. Yash Raj Films is the secret of '50s... the artist who squeezed his soul and resurrected the characters. Directors who gave perfection to their films. Writers who wrote memorable stories. Musicians and lyricists who gave us songs that became part of our lives. The cinematographers and production designers who left the never-ending scenes on our minds. The costume designers, make-up, and hairstylists who made even the simplest look beautiful. The choreographers who gave us dance steps that are part of all our celebrations. The spot-boys, lightmen, setting workers, dressed, junior artists, stuntmen, dancers, and every member of the crew who shed their blood and sweat for all our films. Those senior ejectives and all the employees of Yash Raj Films who worked hard without the desire of personal fame or fame. And finally, the audience, who gave their love and trust in our films. '