Johnsons Baby launches a new cotton-touch!

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Johnsons Baby launched the innovative CottonTouch range that is natural cotton-rich and highly suitable for the care of the delicate and sensitive skin of the newborn.



Launched exclusively on e-commerce, the new range of products includes washes, lotions, creams, and oils and are also available to consumers on Amazon, Flipkart, Big Basket, FirstCry, and Nike platforms from Tuesday.

The Johnsons, based on a 125-year heritage, have designed the safest products that mothers use with confidence for their children. This unique launch during these unprecedented times is an attempt to address the growing demand for reliable baby care branding India based science-based effective products. Johnsons have also used more than 700 influencers to welcome CottonTouch to the Indian market.

The new CottonTouch range is the result of extensive research and development. It is the world's first brand in baby care products made from natural cotton and does not irritate at all. Soft, absorbent, and naturally hypoallergenic cotton provides an extraordinary feeling of softness.

"We at Johnson's have long been known for our commitment to safe baby care products and taking care of providing the best for children," said Manoj Gadgil, VP of Johnson & Johnson Consumer Division. We have done the research for decades to understand the newborn's skin and know their needs and our products take care of their tenderness.

This is why we are offering the CottonTouch range which gives mothers a feeling of velvet care for their babies. We have seen a considerable increase in the demand for childcare in the Indian market, even during the lockdown phase and in these times the demand from mothers for the highest standard of safety has prompted us to launch this product. We hope that we will be able to reach potentially innumerable mothers and help take better care of their babies through e-commerce.