Adani Wilmar, Adani's company, has stopped all advertisements for his Fortune Rice Bran Cooking Oil in which Saurabh Ganguly, former captain of Team India and head of BCCI, appears. The company's advertisements were being made fun of on social media.
- Ganguly advertises Adani Wilmer's healthy oil
- It was a joke after Ganguly's health deteriorated
- The company stopped the advertisement after being grubby on social media
Adani Wilmar, a company of veteran industrialist Gautam Adani, has stopped all advertisements for his Fortune Rice Bran Cooking Oil in which Saurabh Ganguly, former captain of Team India and BCCI chief appears. Ganguly suffered a heart attack on Saturday and underwent angioplasty. After this, the company's advertisements were being made fun of on social media.
The brand's creative agency Ogilvy & Mather is looking into the matter and working on a new campaign. Ganguly was made the brand ambassador of Fortune Rice Bran Oil in January last year. He is seen promoting the care of Hart in an advertisement created during the lockdown period.
According to an Economic Times news, a source closely associated with the company's advertisement said that Ganguly's ads have been removed from all platforms.
Gritty was done on social media
Ganguly suffered a heart attack on Saturday and underwent angioplasty. As the news of Ganguly's heart attack spread, the Fortune brand hit the target of social media users. People started questioning the brand endorsement. He said that Adani Wilmar imports oil and does not know what celebrities advertise themselves, whether they use it or not.
Was ill on Saturday
On Monday, Kolkata's Woodlands Hospital issued a statement giving an update on Ganguly's health. The Woodlands Hospital said in its statement that no further angioplasty will be done for the remaining blockages in Ganguly's heart veins, as he is much better than before.
Please tell that Sourav Ganguly's health suddenly worsened on Saturday (January 2) morning. Ganguly suffered chest pain while exercising in his home gym. After this, the family immediately admitted him to the Woodlands Hospital in Kolkata. 48-year-old Sourav Ganguly underwent angioplasty. Dr. Aftab Khan, who treated him at the Woodlands Hospital in Kolkata, had told that Sourav Ganguly has undergone angioplasty.
Kirti Azad raised questions
Former cricketer Kirti Azad took to Twitter to criticize the brand's campaign, wishing Ganguly a good recovery. He said, 'Dada you be well soon. Always test and promote the products. Be alert and be careful. May God bless you.
Damage to brand trust
Adani Wilmar is the company of industrialist Gautam Adani. Apart from selling soybeans, mustard, rice bran, and peanut oil, the company also sells soaps and sanitizers from the Alife brand. According to industry data, Fortune ranks first in the 1.2 million ton branded rice bran market.