Czech Republic's leading automaker Skoda Auto on Monday announced that the company is launching a campaign in the country to make its cars more attractive to customers by reducing maintenance and spare part costs. Through this, customers in India can get additional benefits and a better experience. The company has named this campaign 'Peace of Mind Campaign'. The company said that these campaigns are based on 4 things, including the cost of ownership, customer access, convenience, and transparency.
Through this initiative, the company plans to upgrade to provide its customers with a great after-sales ownership experience of the car. Zack Hollis, Brand Director, Skoda Auto India said, “One of the key actions under the 2.0 strategy in India is to enhance the ownership experience and focus on customer delight. The 'Piece of Mind' campaign has been designed with this objective. is."
He added that the automakers, which sell models like Octavia, Rapid, and Kushak in the Indian market, have taken measures that reduce maintenance costs and offer the best warranty among all models in the market. Hollis said, “With the recently launched Kushak, we have entered a new phase of growth in our India journey. We will continue to prioritize our customer-centric approach and strive to provide our customers with the best ownership experience. Will have a clear roadmap for
Skoda said gasoline engine oil prices have been reduced by 32 percent, spare parts prices have changed, and an increase in lag has reduced overall maintenance costs by up to 21 percent. The company is in the process of expanding its footprint in the country by establishing 185 aftersales touchpoints by 2025. In addition, the company plans to enhance the digital tools to improve the customer experience in the time of pandemics.