The country's two-wheeler manufacturer Bajaj Auto is planning to expand its product lineup in the country. The company currently sells a range of luxurious motorcycles including the Pulsar range, Chetak. At the moment, the company has registered two new name trademarks FLUOR and FLUIR, with plans to expand into the lineup range.
There are many types of media reports about both names, but it is too early to comment on any finalists. The trademark application shows that the new names are reserved for automobiles, land vehicles, two-wheelers, motorcycles, scooters, three-wheelers, EVs, etc. According to the report, these new names can also be used for electric 2-wheelers.
FLUIR trademarked by Bajaj is a Spanish word used for 'flow' (of a stream). It is also to be noted here that the company cannot use these names for traditional IC engine motorcycles, as the company already has five sub-brands, and it sells several motorcycles.
For information, let us know that the company has recently launched the 'Dagger Edge' Edition of its most selling Bajaj Pulsar range. The company sells models such as the Pulsar 150, Pulsar 180, and Pulsar 220F in the Placer range. The new Dagger Edge version has been launched with a new exterior paint scheme with Pulsar updated graphics, with the Pulsar 150 priced at Rs 1,01,818 lakh.
At the same time, the company can launch its new product due to the low popularity of electric vehicles in India, currently, Bajaj offers its retro scooter Chetak in an electric avatar, which people buy fiercely. Hopefully, Chetak's popularity After the company is also considering its new electric vehicles.