YRF launched Sultan: The Game


Mumbai: Udupi based 99 games tied up with Yash Raj Films unveiled Sultan: The Game on Google Play on Friday.  The game is based on Salman Khan upcoming movie Sultan. iOS and other operating system version will be out soon.

“The release of Sultan: The Game has further cemented our relationship with Yash Raj Films. We’ve attempted to do something different this time with Sultan: The Game. We’ve opened up pre-registrations for the game and have seen a tremendous response so far” said Rohith Bhat, CEO, 99Games. “Sultan: The Game by itself will not disappoint consumers and will put their nimble fingers to test” he added.

Manan Mehta, Vice-President of Marketing and Merchandise at Yash Raj Films, said YRF is very particular when it comes to partnerships and firmly believes that film-themed games are not just another avenue to market our film. “We treat games as a massive opportunity to engage with cinemagoers as well as widen our audience base. In 99Games, we found a strategic partner who understands this ideology and can bring to table their expertise. Sultan: The Game is one of the best developed film-themed games to have come out and will allow the audience to step into the shoes of the titular character.”

In February, 99Games and YRF agreed to work together on games for a series of movies produced by YRF. The first two games in these series were for Fan starring Shah Rukh Khan and Sultan starring Salman Khan.