Vivo Y55L Launched at Rs. 11, 980 in India


Vivo, a premium global smartphone brand, has launched the 4G VoLTE-enabled smartphone namely Vivo Y55L in India at Rs. 11, 980. The Y55L will be available across India and will be offered in Gold and Space Grey colour options.

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Y55L is an upgraded version of Y51L, first launched in January 2016, priced at Rs. 11,980. Y55L is going to be another successful smartphone in this price segment to house premium feature such as the exclusive split-screen feature for multitasking and a unique eye protection mode that ensures comfortable screen brightness by reducing blue light that causes strain on the eyes.

The Vivo Y55L runs Funtouch OS 2.6 based on Android 6.0 Marshmallow. It sports a 5.2-inch HD display (720×1280 pixels) with a metal unibody and a 2.5D curved-edge screen. The handset is powered by a Qualcomm Snapdragon 430 octa-core processor clocked at 1.4GHz coupled with 2GB of RAM.

On the camera front, the Vivo Y55L features an 8-megapixel rear sensor and a 5-megapixel front-facing camera. The device offers 16GB of inbuilt storage, which is expandable via microSD card (up to 128GB). Connectivity options include 4G and VoLTE support, Wi-Fi, Bluetooth, 3.5mm audio jack, and Micro-USB with USB OTG.

The Vivo Y55L is fitted with a 2650mAh battery pack. The device measures 147.9×72.9×7.5mm and weighs 142 grams. Sensors include accelerometer, ambient light sensor, proximity sensor, and virtual gyroscope.

On the appointment, Mr. Kent Cheng, the newly appointed CEO of Vivo India, said, “At Vivo, we always aim to offer new and exciting features for our valued customers. I would like to express my heartfelt pleasure to be appointed as CEO, for a market which is dynamic with a robust smartphone user base. My vision is to further the brand promise, articulate and realise the intrinsic brand value for the next stage of our growth in the coming months.”

He further added, “India is a very important market for us because of the maximum smartphone penetration. We want to cater to every price point with our innovative products. And, through Y55L we want to tap the users that are looking for a smartphone that not just looks great but also delivers the desired results with its overall package.”

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