Ride-hailing service provider Uber launched a program in Kolkata in partnership with bars, restaurants and dance club to discourage drink driving.
UberBADD, or Bars Against Drink Driving, seeks to bring issues to light about responsible drinking and the need for easy access to “reliable and affordable” transport late at night, Uber India Head (Central Operations) Pradeep Parameswaran said in an announcement.
Uber says the initiative is being encouraged by the Kolkata police. Under the partnership, Uber will set up taxicab kiosks at bars, dance club and restaurants to discourage driving after drinking beyond the permissible limit, Mr Parameswaran said.
“We are happy to get the encouragement and support from Kolkata Police and look forward to provide solutions to help reduce drink driving cases in the city. There is a growing need to bring issues to light against drink driving and we will keep on working across cities to give alternative mobility options like Uber,” Mr Parameswaran said in the announcement.
Clients can approach the kiosk to book a cab. They don’t have to use the Uber application. The kiosk will track the trip.
“We are pleased to partner with Kolkata’s top bars and restaurants to help Kolkatans make decisions regarding better safety when drinking or on a night out,” Mr Parameswaran said.
A Kolkata night club representative stated, “We are sure UberBADD will guarantee safe ride for our patrons after spending quality time and we will extend all help.”