Twitter on Thursday started rolling out changes to give individuals a chance to pack more into tweets, subtracting from the character count names of those being replied to in posts.
The latest software modification at the one-to-many messaging service comes about a year after Twitter set out to relax a 140-character limit set because of cell phone text messaging constraints in place when Twitter launched in 2006.
Twitter initially declared plans to relax the limit a year prior, as part of an effort to get more individuals and make the platform easier to use.
“Remember how we revealed to you we were working on ways to let you to express more with 140 characters?” Twitter product manager Sasank Reddy said in an online post.
“Now, when you answer to someone or a group, those @usernames won’t count toward your tweet’s 140 characters.”
Giving more space in tweets is viewed as an approach to encourage more use and sharing of pictures, recordings and links.
The move is a part of a push by Twitter to increase its user base and engagement, which have sputtered to the chagrin of investors.
“Our work isn’t done,” Reddy said.
“We’ll keep on thinking about how we can improve conversations and make Twitter easier to use.”
Twitter faces competition from Facebook and Instagram, and a trend of individuals opting to share content in video or picture formats instead of text.