The Smartphone industry is considered as one of the most dynamic industry. There was a time when the market was dominated by Nokia and companies like LG and Sony were amongst the key players of the market. But round the years, Apple and Samsung emerged as the strongest players in the smartphone industry setting a new standard for the industry.
Here is a list of 6 top smart phone makers of the world:
1. SAMSUNG – South Korean smartphone giant Samsung continues to rule the smartphone market with 81,186,900 units sold during the first quarter. The company held 23.2% market share, marginally down from 24.1% it held during the same quarter last year.
The company extended its lead over Apple during the first quarter. According to Gartner's research director Anshul Gupta, "Samsung's Galaxy S7 series phones and renewed portfolio positioned it as a strong competitor in the smartphone market and more so in the emerging markets where it has been facing fierce competition from local manufacturers."
2. APPLE – While Apple managed to retain its second position in the global smartphone market, the company witnessed its first double-digit decline year on year, with iPhone sales down by 14%. Apple's ‘upgrade program’ in the US has helped sweeten its flagship iPhone 6s and 6s Plus models’ prices, driving sales in the company’s largest market.
Apple is also exploring ways to reform second-hand iPhones coming through the program in emerging markets.
3. HUAWEI – At no. 3 position is Chinese smartphone maker Huawei. Other than witnessing strong growth in China, Huawei also saw strong smartphone demand in Europe, the Americas and Africa.
The company's total sales during the first quarter of 2016 stood at 28,861,000 units, according to Gartner. Huawei’s market share during the quarter stood at 8.3%.
4. OPPO – Oppo had the best performance in the first quarter of 2016, with unit sales growing by 145%. Like Huawei and Xiaomi, Oppo saw strong growth in China, taking share from other players like Lenovo, Samsung and Yulong.
The company’s smartphone sales in the emerging Asia-Pacific region rose by 199%, with 16,112,600 units sold during the quarter.
5. XIAOMI – Chinese smartphone maker Xiaomi stands at fifth place. Just like Huawei and Oppo, Xiaomi too witnessed strong growth in China. The company also experienced good demand for its smartphones in the emerging Asia-Pacific region. The company's total smartphone unit sales during the quarter stood at 15,048,000 units. Its global market share during the year stood at 4.3%.
6. LENOVO – Lenovo disappeared from the top five smartphone vendor rankings as well as the top 10 mobile phone vendor list in the first quarter of 2016. "Lenovo had another challenging quarter with its worldwide smartphone sales declining 33%," said Gupta. Its smartphone sales fell by 75% in Greater China, where it faced strong competition from local brands. Lenovo is also struggling to bring synergies with Motorola's device business, managing lower costs and overheads of the two brands.