A Canada-based South Asian wedding magazine has started a debate online with its cover photograph including a Tamil bride in a saree with a thigh-high split. A photograph of the “Jodi” magazine cover, shared on March 13, has provoked wide-ranging views on Facebook. While some have called the cover “a mockery of culture,” others think that its “tasteful and beautiful”.
The cover has model Thanuska Subramaniam sitting on a chair decorated with flowers, in traditional wedding attire. The slit in the saree has drawn sharp responses.
“Please show me somewhere where a legitimate Tamil bride dresses this way… approach to make a joke of our culture,” says one comment on Facebook.
“It’s a mere sleazy skin show affair and they named as ‘Tamil bride’. Furthermore, this never ever happens in reality for a ‘Tamil bride’. There’s no damage if u don’t like to dress or cover your body parts, I mean to flaunt however don’t name any culture for your free thoughts,” says another.
“Disregard and Boycott Jodi Bridal show individuals if you are a Tamil or South as simple as that,” says one Facebook client.
Many others have defended the magazine and the cover.
“Rather than appreciating the beauty and hard work behind this, individuals choose to concentrate on ONE THING rather than the bigger picture. So uncovering ones legs is viewed as not Tamil? This is a gorgeous shot and I’m so happy to know everyone behind this,” says a Facebook client.
Another states, “An instance of some Tamils minding the gap a little too much it seems. Get over yourselves; you can’t freeze a culture in a moment of time like catching a insect in amber. Cultures evolve and change and adapt and diverge. #factoflife.”
The magazine says the theme of the issue is – “Be bold. Be the change.” And while its editors say they are happy that the cover has begun a discussion, they include that bullying of any kind isn’t acceptable.
“This cover stands for more than beauty and Tamil culture. Not only is it art, it’s an expression of woman’s rights,” says the magazine’s team on Facebook. “A princess bride can be bold, regal, whimsical or romantic. In other words there are no cookie cutter brides. If exposing your legs in a sari is a cultural juxtaposition, then so be it.”