New Delhi: The Supreme Court rejected the plea against Prasar Bharti’s stand that it should get the live feed of sports events of national importance free of any commercials including sponsors logos by Star Sports India pvt. Ltd.
The bench of Justice A K Sikri and P C Pant said that the purposive interpretation of the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act mandated that broadcasters were obligated to supply clean feed to the public broadcaster by removing sponsor logos and on-screen credits for telecast on Doordarshan.
the court said, “the sharing of the signals has to be without any advertisements and if the advertisements are also to be included in the signals, there has to be sharing of the revenue.”
Star Sports had moved the apex court against the Delhi High Court's October 3, 2013 judgment by which it (High Court) had not accepted ESPN Software Pvt. Ltd plea against Prasar Bharat seeking clean feed of the sporting events of national importance.
But the verdict comes as another set-back for the Star Sports as it will have to take out all the advertisements including sponsor logos and on-screen credits before sharing them with the Prasar Bharati.
According to a 2007 rule, private broadcasters such as Star India must share coverage of sports events of national importance with the state-owned Prasar Bharati, without advertisements.