Sultan is demolishing the box office records as the Salman khan has slammed his rivals in the film. Yes, if sultan’s opening day BO performance was called gigantic, then the second day BO performance is even more gigantic. With Eid on Thursday, a day after the release, sultan is supposed to have added around Rs 38-40 crore to its day 1 business of Rs 36.54 crore.
According to the trade, the film is racing towards Rs 100 crore club. It is expected to reach the mark in within three days.
Sultan on Day 2 saw packed theatres all across. Trade analysts are predicting that Salman’s Sultan will reach the magic Rs 100-crore mark on BO in three days after the release.
The film released on 4500 screens in India and its bumper opening is not surprising. Every time Salman khan has released his film on this festive season of Eid, records have fallen like a house of cards, producers have earned good sum and audience has gone home happily.
With Sultan, he has another ace up his sleeve — a film which is unlike a typical Salman film, a tight script, rousing drama and excellent performances all around, especially from Anushka Sharma.
So, will Salman go one-up on his past Eid record, which happens to be impeccable? If it was Bajrangi Bhaijaan in 2015, the year before that was Kick. Both the films made multiple crores and earned their place in Bollywood’s blockbuster gallery. It is for nothing that Eid weekend is so desirable that Bollywood’s two Khans — Salman and Shah Rukh — were vying for it in 2016. Salman and his producers Yash Raj Films prevailed and Shah Rukh shifted the release of his next, Raees.
So whose records is Salman Khan breaking with Sultan? His own? For a mid-week release, Sultan’s collections at Rs 36.54 crore are stupendous. The fact that this is the money the film made on a day which was not even Eid (the festival was shifted to July 7) is even more exemplary. Prior to this, the star’s Ek Tha Tiger held the record for mid-week release with over Rs 32 crore in ticket sales.