New Delhi: A new research suggests that Internet addiction is the reasons why people often ignore social companion and concentrate on their smartphones. According to researchers, addiction to internet has proliferate their behavior known as phubbing — wherein they are prompted to ‘phub’ as well as experience being ‘phubbed’ in social situations. The term “phubbing” represents the act of snubbing someone in a social setting by concentrating on one’s phone instead of talking to the person directly. The result discovers that internet addiction, fear of missing out and lack of self-control predicated smartphone addiction. This addiction, in turn, was directly linked to people phubbing behavior. According to Varoth Chotpitayasunondh,”This experience of phubbing and of being phubbed themselves made people more likely to think that phubbing was ‘normal’ behavior,” Researchers at the University of Kent in the UK have been investigating ‘phubbing’. They say that there are three factors that cause people to reach for their phone; internet addiction, fear of missing out (FOMO) and a lack of self-control.
Being constantly connected via smartphones and the internet generally means that information is available to people all the time, so there is more to know and potentially more to miss out on than before these technologies existed. Another factor that has caused ‘phubbing’ to become normal is that when we are ‘phubbed’ we are more likely to go on and ‘phub’ someone else. We go from ‘phubee’ to ‘phubber’. The study, published in the journal Computers in Human Behavior, was designed to examine some of the psychological antecedents and consequences of phubbing behavior. “We really need to work on developing emotional intelligence and soft skills, rather than expecting software to do the work for us.”